No doubt Peloton is a growth stock with risks. The company eats up revenue from heavy marketing and isn’t making money. But Peloton saw subscriber count increase over 90% over the last year and are flush with cash to get them through these times. Peloton is also growing their business into treadmills and rowing. I think the interest in building a community around their fitness subscription is an excellent idea as someone who previously worked in the fitness community. Personal records, and competition with others keeps people interested. This is more true when we are in a period of isolation, not only can people spend time on self improvement, Peloton also give a platform for people to interact with a like minded community.